About Us

Derek Ferguson

Derek Ferguson is a results-oriented communications strategist with over four decades of experience as an award-winning leader in the federal public service, co-founder of a strategic communications firm, and national political journalist.

As a partner at DFS, Derek provides executive-level strategic counsel, constructive crisis and issues management, media relations, project development, and innovative communications solutions tailored to complex challenges.

He has served in executive advisory roles to the Clerk of the Privy Council and various Deputy Ministers, as a director at Export Development Canada, and in senior political communications roles supporting government and business leaders.

A lifelong sports fan, Derek is known for using sports metaphors to make communications strategies relatable and effective. When he isn’t advising clients, he can be found cheering on the Saskatchewan Roughriders.

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Anne Dawson​

Anne Dawson is a seasoned executive leader with experience in government, politics, business, communications, and media.

She has held senior roles in political offices at the highest levels, including Director of Appointments in the Prime Minister’s Office and chief of staff to three federal ministers. She also worked in the public service as executive director of communications at CMHC; in the private sector as a partner at DFS; and in the media as a senior political journalist and bureau chief at some of Canada’s largest media organizations.

Anne focuses on executive-level strategic direction, issues management, media strategy and outreach, and delivering clear, practical solutions to complex challenges.

Creative by nature, Anne’s passions include cooking, fashion, fitness, and sports. She has been a loyal fan of the Ottawa Redblacks, the Ottawa Rough Riders, and the Ottawa Renegades for more than 30 years.

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Why Choose Us?​

Our experience includes: government, media, and strategic advice at the highest political levels.

Gain the guidance needed to effectively tackle high-stakes challenges with the confidence that comes from having decades of experience in media, government, business and public affairs on your side.