About Us
Welcome to Dawson Ferguson Strategies
From crisis response to high-stakes public messaging, we help organizations communicate with confidence. Backed by an extensive network and experience in media, government, politics, and public affairs, we shape messages that connect with audiences and drive results.
Derek Ferguson
Derek Ferguson is a results-oriented communications strategist with over four decades of experience as an award-winning leader in the federal public service, co-founder of a strategic communications firm, and national political journalist.
As a partner at DFS, Derek provides executive-level strategic counsel, constructive crisis and issues management, media relations, project development, and innovative communications solutions tailored to complex challenges.
He has served in executive advisory roles to the Clerk of the Privy Council and various Deputy Ministers, as a director at Export Development Canada, and in senior political communications roles supporting government and business leaders.
A lifelong sports fan, Derek is known for using sports metaphors to make communications strategies relatable and effective. When he isn’t advising clients, he can be found cheering on the Saskatchewan Roughriders.

Anne Dawson
Anne Dawson is a seasoned executive leader with experience in government, politics, business, communications, and media.
She has held senior roles in political offices at the highest levels, including Director of Appointments in the Prime Minister’s Office and chief of staff to three federal ministers. She also worked in the public service as executive director of communications at CMHC; in the private sector as a partner at DFS; and in the media as a senior political journalist and bureau chief at some of Canada’s largest media organizations.
Anne focuses on executive-level strategic direction, issues management, media strategy and outreach, and delivering clear, practical solutions to complex challenges.
Creative by nature, Anne’s passions include cooking, fashion, fitness, and sports. She has been a loyal fan of the Ottawa Redblacks, the Ottawa Rough Riders, and the Ottawa Renegades for more than 30 years.

Our 3-step process
Know
Looking at the situation from every angle, we identify the facts, context, audience, and pressures shaping the challenge or opportunity.
Understand
We ask the right questions to uncover what matters most and determine the best strategic path forward.
Control
Armed with knowledge and understanding, we help clients take control of the narrative, navigate complexity, and move forward with confidence.
Why Choose Us?
Our experience includes: government, media, and strategic advice at the highest political levels.
As journalists, Anne and Derek worked for some of Canada’s largest national news organizations and covered the governments of Ontario Premiers Bob Rae and David Peterson.
Derek reported extensively on the governments of Saskatchewan Premiers Grant Devine and Roy Romanow, as well as Manitoba Premier Howard Pawley and Alberta Premier Don Getty.
As journalists, Anne and Derek covered the governments of Prime Ministers Jean Chrétien and Paul Martin. Later, Derek worked for Prime Minister Paul Martin’s government and Anne for the government of Prime Minister Justin Trudeau.
As executives, Derek and Anne worked for federal Crown corporations during the Stephen Harper government: Derek for Export Development Canada and Anne for Canada Mortgage and Housing Corporation.
Covered international leaders and attended major global summits including the G7, G20, APEC, ASEAN, the World Economic Forum in Davos, Mercosur meetings, CEM-MI conference and Team Canada, India and US trade missions.
Today, they help organizations navigate high-stakes communications challenges involving government relations, media, stakeholder engagement, reputation management and complex public issues.
Leadership experience
Where we’ve led and served.
12
News Organizations
14
Federal Ministers
9
Federal Departments
Navigate complex communications with confidence
Gain the guidance needed to effectively tackle high-stakes challenges with the confidence that comes from having decades of experience in media, government, business and public affairs on your side.
