We offer advice based on proven communications, public relations and advocacy strategies, customized for your organization, whether public- or private-sector.
DFS emphasizes a strategic approach — we begin by sitting down with clients to assess their organization’s communications, public relations and advocacy goals, and then develop a comprehensive approach based on clear writing and customized communications channels targeted to specific audiences.
We have considerable expertise in approaches that work for mainstream and ethnic community media — television, radio, and print. But the face of communications is changing, and we can offer digital communications strategies that let you speak directly to your audience.
Strategic Communications
We will work with your team to develop strategies around specific events, or a general approach to advance your organization’s communications, public relations and advocacy goals.
We will also provide analysis of the public environment, including in ethnic communities, and suggest key words to catch the attention of political and business decision-makers.
Finally, we will help you write and refine your messages and evaluate a range of traditional and digital communications tools to develop an approach that will help your message go further. Targeted use of social media advertising, and tracking through customer relationship management tools will help ensure your message is reaching the right people. If your strategy centers around an event or press conference, we can help with logistics planning too!
Writing and Editing Services
Whether you require a keynote speech, an op-ed article, or a refresh of your website content, DFS offers writing services to make your message memorable.
- Speech-writing: We’ve written well-received speeches for politicians, executives, and advocates. We know how to make sure your address will reach your audience.
- Web content: Our digital communications team has specialized expertise on writing for the internet audience.
- Op-ed / feature articles: As former journalists, we can help you craft compelling opinion or interest pieces, and help pitch them to the publications you want to reach.
Workshops
Our communications workshops give our clients an insider’s edge to communications and the media.
We offer specialized workshops on:
- Strategic communications and executive office management,
- Media training for government and private sector clients including one-on-one executive sessions,
- Social media strategies, and
- The brand journalism approach to communication.
Media Training
As former journalists, we offer specialized expertise in dealing with the media. We can help your organization’s executives and spokespeople to present a polished, professional presence, and to ensure your key messages are heard.
And after Derek’s intense practice sessions, you’ll be ready to face the press, no matter what the topic!
Online Communications
DFS offers innovative approaches for digital communications, including web site development and social media. We can offer your organization a start-to-finish approach to digital communication, from developing a strategy, to designing your website, to managing your social media presence to social media advocacy.
We use open source web technologies, clean modern code, and a brand journalism approach to help our clients tell their stories with rich, engaging websites and mobile applications.
We will make your new or existing social media accounts into advocacy platforms for transforming public opinion. This will be accomplished by creating engaging content and images to help make the case for the issue, and using targeted advertising to propel those messages directly to the decision makers and communities you want to reach.
From data gathering and analysis to online community building, from event registration and membership management to truly effective social media integration, we provide the tools and expertise to achieve your communications goals.